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Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1994.Edition: 8th edDescription: xxix, 801 p. : ill. (some col.), col. map ; 27 cmISBN: - 0137228511
- 0130980056
- 658.8 20
- HF5415.13 .K64 1994
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University Library Regular Circulation | Circulating | HF5415.13 .K64 1994 HF5415.13 K64 1994 (Browse shelf(Opens below)) | Available | 3UPML00004808 | |
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Book
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University Library Regular Circulation | Circulating | HF5415.13 .K64 1994 HF5415.13 K64 1994 (Browse shelf(Opens below)) | Available | 3UPML00004809 |
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| HF5415.13 K638 1999 Kotler on marketing : how to create, win, and dominate markets / | HF5415.13 .K64 1984 Marketing management : analysis, planning, and control / | HF5415.13 .K64 1991 HF5415.13 .K64 1991 Marketing management : analysis, planning, implementation, and control / | HF5415.13 .K64 1994 HF5415.13 K64 1994 Marketing management : analysis, planning, implementation, and control / | HF5415.13 .K64 1994 HF5415.13 K64 1994 Marketing management : analysis, planning, implementation, and control / | HF5415.13 .M369 1999 HF5415.13 M369 1999 Basic marketing : a global-managerial approach/ | HF5415.13 M369 2005 Applications in basic marketing: clippings from the popular business Press / |
Includes bibliographical references and indexes.
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