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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Material type:
TextSeries: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 8th edDescription: xv, 624 p. : ill. (some col.) ; 24 cmISBN: - 0256122407
- 658.8 20
- HF5415 .E65 1994
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University Library Regular Circulation | Circulating | HF5415 .E65 1994 HF5415 E65 1994 (Browse shelf(Opens below)) | Available | 3UPML00004755 |
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| HF5414 .W44 1999 HF5414 W44 1999 Hands-on social marketing : a step-by-step guide / | HF5415 .A647 2010 Marketing demystified : a self-teaching guide / | HF5415 B53 2006 Contemporary marketing / | HF5415 .E65 1994 HF5415 E65 1994 Promotional strategy : managing the marketing communications process / | HF5415 G5783 2018 This is marketing / | HF5415 G675 2009 Marketing / | HF5415 .G675 2010 Marketing / |
Includes bibliographical references and index.
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