Applications in basic marketing: (Record no. 4400)
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000 -LEADER | |
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fixed length control field | 00619nam a2200193 4500 |
001 - CONTROL NUMBER | |
control field | tlc00006249 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20221006094039.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 031121s1998 |||| ||||c|eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0256270554 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | P4357 1998 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Perreault, William D. |
245 00 - TITLE STATEMENT | |
Title | Applications in basic marketing: |
Remainder of title | clippings from the popular business press / |
Statement of responsibility, etc. | William D. Perreault and E. Jerome McCarthy |
250 ## - EDITION STATEMENT | |
Edition statement | 1997-1998 ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | McGraw-Hill , |
Date of publication, distribution, etc. | c1998. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 227 p. : |
Other physical details | ill ; |
Dimensions | 25 cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing management. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | McCarthy, E.Jerome. |
Withdrawn status | Lost status | Damaged status | Status | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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University Library | University Library | 2022-10-06 | SOM-gd374 | HF5415 P4357 | 3UPML00009086 | 2023-05-31 | 2022-10-06 | Book |