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Applications in basic marketing: clippings from the popular business press /

Perreault, William D.

Applications in basic marketing: clippings from the popular business press / William D. Perreault and E. Jerome McCarthy - 1997-1998 ed. - Boston : McGraw-Hill , c1998. - 227 p. : ill ; 25 cm.

ISBN: 0256270554

Subjects--Topical Terms:
Marketing.
Marketing management.

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