Winning on the marketing front : (Record no. 15586)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00718cam a2200217 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230525134603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 850606s1986 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471819352 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD30.28 |
| Item number | .C63 1986 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4/012 |
| Edition number | 19 |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD30.28 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .C63 1986 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cohen, William A., |
| Dates associated with a name | 1937- |
| 9 (RLIN) | 9884 |
| 245 10 - TITLE STATEMENT | |
| Title | Winning on the marketing front : |
| Remainder of title | the corporate manager's game plan / |
| Statement of responsibility, etc. | William A. Cohen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 381 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Wiley series on business strategy |
| 9 (RLIN) | 9885 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | "Sources of secondary research": p. 283-321. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business planning. |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulating | School of Management | University Library | 2023-05-25 | 2023-05-25 | 2023-05-25 | Book |