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Winning on the marketing front : the corporate manager's game plan /

Cohen, William A., 1937-

Winning on the marketing front : the corporate manager's game plan / William A. Cohen. - New York : Wiley, c1986. - x, 381 p. : ill. ; 24 cm. - Wiley series on business strategy .

Includes index.

"Sources of secondary research": p. 283-321.

ISBN: 0471819352

Subjects--Topical Terms:
Business planning.

LC Class. No.: HD30.28 / .C63 1986

Dewey Class. No.: 658.4/012

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