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Effective industrial marketing : business-to-business marketing of goods and services /

Effective industrial marketing : business-to-business marketing of goods and services / edited by Norman Hart - London : Kogan Page c1994 - 306 p. : ill. 23; cm.

Includes inbdex.

ISBN: 0749411449

Subjects--Topical Terms:
Industrial marketing.

Index Terms--Curriculum Objective:
Master in Management

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