000			02940nam a22002533a 4500
001			UPMIN-00020897627
003			UPMIN
005			20240223110427.0
008			240223b |||||||| |||| 00| 0 eng d
040			_cUPMin
041			_aeng
090		0	_aLG 993.5 2018 _bC54 W46
100			_aWenceslao, Meagan N., _eauthor _925166
245			_aAgos ng buhay, atong protektahan! promoting reef and coastal management practice among the community of Igacos, Davao del Norte / _cMeagan N. Wenceslao; Ma. Teresa R. Escano, adviser
260			_c2018
300			_a168 leaves
502			_aThesis (BA Communication Arts) -- University of the Philippines Mindanao, 2018
520	3		_aMost conceivably due to their lack of knowledge regarding marine life, the continuous threats of overfishing, destructive fisheries and intrusion over the Island Garden City of Samal's coastal waters became a critical problem for its local fishing community. Local coastal communities need to be given the right education and ample opportunity to save our rich biodiversity as these communities rely heavily on marine resources. If people in the community will not be provided with enough communication efforts, the tendency for them to make informed decisions with regard to coastal management will be less likely. Hence, this study created a communication pan that urges the community of Adecor along with its neighboring barangays to finally act and defend their lifeblood against these threats in order to maintain their survival by promoting marine conservation through DENR's Sustainable Coral Reef Ecosystem Management Program (SCREMP). The campaign was dubbed as ?Taga-Adecor Ko! Agos ng Buhay, Atong Protektahan!? which aims to foster pride among Brgy. Adecor residents in taking ownership of their coastal community enforcement and stopping destructive fishing practices in their Marine Protected Areas. The design of the communication plan followed the Research, Objectives, Programming, Evaluation or ROPE process. The principles of Social Marketing were also employed throughout the process. Formative research through SWOT analysis, document reviews, and Community-based Assessment were conducted to identify the communication needs of the barangay and to design key messages and provide avenues for creation of more effective programs, materials and strategies aimed at a community and personal level. Everett Rogers? five-step Innovation-Decision process (Knowledge-Persuasion-Decision-Implementation-Confirmation) was followed upon designing the communication strategies of the campaign. Lastly, proposed evaluation methods were provided to ensure that the results of the effectiveness of the campaign would be properly assessed.
658			_aUndergraduateThesis _cCOMA200, _2BACA, College of Humanities and Social Sciences
700			_aEscano, Ma. Teresa R., _eadviser _923188
905			_aFi
905			_aUP
942			_2lcc _cTHESIS
999			_c962 _d962