000			02298nam a22002533a 4500
001			UPMIN-00020720026
003			UPMIN
005			20231219113136.0
008			231219b |||||||| |||| 00| 0 eng d
040			_cUPMin
041			_aeng
090		0	_aLG 993.5 2018 C54 _bP33
100			_aPaasa, Marieto Chloe'i G., _eauthor _924428
245			_aMas kusgan kontra sa baha : _bpagpangandam ayaw ibahala" : a communication plan for disaster-preparedness capacity building of Barangay Macabalan, Cagayan de Oro City, Philippines / _cMarieto Chloe'i G. Paasa; Ma. Teresa R. Escano, adviser
260			_c2018
300			_a120 leaves
502			_aThesis (BA Communication Arts) -- University of the Philippines Mindanao, 2018
520	3		_aThe Risk Perception Attitude (RPA) Framework was developed by Rajiv Rimal and Kevin Real in 2003. The theory categorizes the audiences into four groups ? responsive, avoidance, proactive, and indifference. These individuals vary in their level of perceived risk and perceived self-efficacy. In the Health Belief Model, perceived risk is a component of the communication exposure. However, in the RPA framework, perceived risk is considered to be a product of an individual?s personal history and experiences. In this study, the constructs perceived risk and efficacy were measured through a survey, other methods such as conducting focus group discussions and key informant interviews supplemented the study?s quantitative method. These were done in order to assess the client organization?s capacity to deliver the campaign. Additionally, the objective of conducting the group discussions was to document best flood mitigation practices and local knowledge. In order to construct a communication plan, the Research-Objectives-Programming-Evaluation process was utilized as the umbrella framework of this study. The strategies and key messages of the campaign were designed through inducing susceptibility, severity, benefits, and self-efficacy messages that would increase the participants? motivation to adopt the flood preparedness behavior.
658			_aUndergraduateThesis _cCOMA200, _2BACA, College of Humanities and Social Sciences
700			_aEscano, Ma. Teresa R., _eadviser _923188
905			_aFi
905			_aUP
942			_2lcc _cTHESIS
999			_c947 _d947