000			02304nam a22002533a 4500
001			UPMIN-00020364828
003			UPMIN
005			20230908114618.0
008			230908b |||||||| |||| 00| 0 eng d
040			_cUPMin
041			_aeng
090		0	_aLG 993.5 2018 C54 _bB45
100			_aBeltran, Honey Felomel A., _eauthor _923535
245		2	_aA proposed online radio station in UP Mindanao designed based on formative audience research / _cHoney Felomel A. Beltran; Merle Dawn S. Comidoy, adviser
260			_c2018
300			_a125 leaves
502			_aThesis (BA Communication Arts) -- University of the Philippines Mindanao, 2018
520	3		_aIn 2016, the community of the University of the Philippines Mindanao (UP Mindanao) had their first online campus radio station called Radio Iskolar: Ang Boses ni Oble, created through an online streaming platform, Mixlr. It is atype of community radio led primarily by students. It offers the students control to the program, its content formats which is usually bounded by cultural context. It also serves as a platform for active participation, an outlet for freedom of expression, and a venue for community service (Trenholm, 2004). The result of the study shows that the respondents have high level of knowledge, perception, and attitude towards online radio. Majority of the respondents preferred Music, News, Radio Discussions, and Radio talks for the radio program formats. For the content, majority are interested to know about Health, Education, Human rights, Research, issues about the university, the government, the society, and politics. The programming plan for the online radio station is designed based on the results of the study, it will serve as a platform to encourage participation and involvement in the community-building process and exercise public service. This will also serve as laboratory to develop the talents and skills of the students in radio broadcasting. Thus, this study proposed to design an online radio station in UP Mindanao based on the formative audience research conducted by the researcher.
658			_aUndergraduateThesis _cCOMA200, _2BACA, College of Humanities and Social Sciences
700			_aComidoy, Merle Dawn S., _eadviser _923197
905			_aFi
905			_aUP
942			_2lcc _cTHESIS
999			_c926 _d926