| 000 | 00726pam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20221011140944.0 | ||
| 008 | 871218s1988 mau b 001 0 eng | ||
| 020 | _a0205113796 (pbk.) | ||
| 020 | _a0205116450 (International ed. : pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.M29748 1988 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 245 | 0 | 0 |
_aMarketing classics : _ba selection of influential articles / _c[compiled by] Ben M. Enis, Keith K. Cox. |
| 250 | _a6th ed. | ||
| 260 |
_a[Boston] : _bAllyn and Bacon, _cc1988. |
||
| 300 |
_axii, 544 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aEnis, Ben M. | |
| 700 | 1 | _aCox, Keith Kohn. | |
| 090 | 0 |
_aHF5415 _b.M29748 1988 |
|
| 999 |
_c9157 _d9157 |
||