000			01888nam a22002533a 4500
001			UPMIN-00010019627
003			UPMIN
005			20230311141727.0
008			230311b |||||||| |||| 00| 0 eng d
040			_cUP Min
090		0	_aLG993.5 2017 A3 _bA49
100			_aAlvarez, Alexis Louis A., _eauthor _92882
245			_aWillingness to pay for fresh food purchased through online grocery and delivery services in Davao City / _cAlexis Louis A. Alvarez; Nikko L. Laorden, adviser
260			_c2017
300			_a62 leaves
500			_aThesis (BS Agribusiness Economics) -- University of the Philippines Mindanao, June 2017
500			_aConfidential
520			_aOnline category shopping is common today in first world countries and growing in Southeast Asia. Non-perishables good are more purchased online compared to perishable goods. In the Philippines, there are existing online grocery shops but with limited services. The existence of this service where you can buy fresh food online and directly market it to the consumers but also a possible market to be supplied for the farmers. This study aims to identify and analyze online purchasing pattern of consumers and determine their awareness and perception about online purchase of fresh food. It also aims to calculate for the WTP and the factors that affect it. Binomial logistic and tobit regression were used in determining the willingness to purchase and pay, respectively. Results show that consumers are willing to pay Php 77 for both admin and delivery cost. Furthermore, consumers that are married, with high household income, high total mean of consumer characteristics, and high weekly fresh food expenditure are the most likely to purchase online.
658			_aUndergraduate Thesis, _cABE 200b
700			_aLaorden, Nikko L., _eadviser _91605
905			_aFi
905			_aUP
942			_2lcc _cTHESIS
999			_c3421 _d3421