000			02593nam a22002413a 4500
001			UPMIN-00009309308
003			UPMIN
005			20231209182138.0
008			231209b |||||||| |||| 00| 0 eng d
040			_cUPMin
090		0	_aLG993.5 2016 C54 _bN45
100			_aNengasca, Patricia Anne Maire M., _eauthor _924367
245		2	_aA comparative study on the communication strategies and health behaviours on the blood donation programs of Barangay 19-B, Poblacion and Our Mother of Perpetual Help Parish / _cPatricia Anne Marie M. Nengasca, Karen Joyce G. Cayamanda, adviser
260			_aDavao City: _bCollege of Humanties and Social Sciences, University of the Philippines Mindanao, _cc2016
300			_a106 leaves
502			_aThesis (BA Communication Arts) -- University of the Philippines Mindanao, May 2016
520	3		_aThis study on public health communication specially deals with blood donation. It studies two existing blood donation programs in Davao City and their different strategies to create awareness and motivation among their intended audiences. The aim of this study is to determine what communication strategies work in the community-level, do these strategies create awareness regarding the programs and what are the enablers and barriers in the motivation of the audiences to become blood donors. A quantitative-qualitative research design is utilized in this study by devising survey. Results showed that the barangay uses mass communication tools to inform their residents about blood donation while the parish utilizes an interpersonal communication approach as a primary communication strategy. This revealed a high awareness on the communication strategies of the parish than the barangay. Socio-demographics characteristics of the two communities were also considered and in the case of the barangay, sex, and the educational attainment had a significant relationship with their awareness of the communication strategies. Data on the enablers and barriers in the motivation to donate blood were determined and analyzed as one for the barangay and for the parish. Results showed that friends, family, and relatives are the highest enabler to make people donate. The major barriers in becoming a blood donor are a person's overall health status. Community-oriented communication channels should be included in communication strategies to improve blood donation programs in Davao City.
658			_aUndergraduateThesis, _cCOMA 200 SPCM
700			_aCayamanda, Karen Joyce G., _eadviser _9743
905			_aUP
905			_aFi
942			_2lcc _cTHESIS
999			_c3403 _d3403