000			02550nam a22002413a 4500
001			UPMIN-00009309276
003			UPMIN
005			20230829182934.0
008			230829b |||||||| |||| 00| 0 eng d
040			_cUPMin
090		0	_aLG993.5 2016 C54 _bA93
100			_aAying, Leah Lisette S., _eauthor _923494
245			_aPreparing the peace table : _ba communication plan on Kahayag's campaign for women and the youth's participation in the peace process / _cLeah Lisette S. Aying, Ma. Teresa R. Escano, adviser
260			_aDavao City: _bCollege of Humanties and Social Sciences, University of the Philippines Mindanao, _cc2016
300			_a96 leaves
502			_aThesis (BA Communication Arts) -- University of the Philippines Mindanao, May 2016
520	3		_aThis study is created to promote the participation of women and youth in the peace process. It is motivated by the existing discrimination against women that hinders them from participating discussions and actions to achieve peace. The study also aimed to encourage more young participants in the peace process. The study is composed of two parts, the formative research and the communication plan. The formative research involved determining the social constructs of women and peace and these determined constructs helped contextualize the study in Mindanao and provide a context-sensitive aspect to the communication plan. The study discussed the emerging constructs of women as the mother, the female and the personality and how these constructs affect the participation of women in the peace process. More so, the study also discussed the personal and social aspects of peace as factors that affect the women and the youth?s participation in the peace process. The communication plan involved applying the constructs determined from the formative research into communication executions. The communication plan will be called the #IBElong Campaign which will also be used in the Women Seriously! Campaign. The Women Seriously! Campaign is an international campaign that advocates the participation of women in the peace process. Ultimately, the study analyzed the women and the youth?s perception of women and peace and how it affected their participation in the peace process. This analysis is used to create a campaign that will relate to them and will encourage them to participate in the peace process.
658			_aUndergraduateThesis, _cCOMA 200 SPCM
700			_aEscano, Ma. Teresa R., _eadviser _923188
905			_aUP
905			_aFi
942			_2lcc _cTHESIS
999			_c3380 _d3380