000			01605nam a22001453a 4500
001			UPMIN-00007296445
005			20221005161811.0
090		0	_aLG993.5 2014 C54 _bA89
100			_aAswe, Darlene Jennifer S.
245			_aBranding the University of the Philippines Mindanao College of Science and Mathematics' marang wine / _cDarlene Jennifer S. Aswe
300			_a81 leaves
520			_aThis study explores branding Marang Wine, a research output from the University of the Philippines Mindanao?s College of Science and Mathematics, with the purpose of exhibiting Marang wine to its intended market. The study was divided into three parts: Branding Elements showing the features and attributes of the wine that attracts its target market, Branding statement that defines what the brand can offer, and Package studies discussing the attempts in designing the wine package. Key informant interview with the researcher and one-shot survey with 20 respondents were done in creating a brand identity, brand image, and branding statement. A market segmentation was done in deciding the target market of the brand. The target market of the Marang wine is the young professionals that spend on outside the basic needs commodities. The proposed environment friendly and more modern design showing its characteristics and brand statement was also based on a comparative analysis of several package designs of different lambanog wines and three internationally marketed wine products.
650	1	7	_aCommunication Arts _xMedia Arts
502			_aThesis (B.A. Communication Arts) -- University of the Philippines Mindanao
999			_c2900 _d2900