000			02131nam a22002053a 4500
001			UPMIN-00006615642
003			UPMIN
005			20240207151515.0
008			240207b |||||||| |||| 00| 0 eng d
040			_cUPMin
090		0	_aLG993.5 2013 _bC54 S26
100			_aSeras, Marianne C. _eauthor _924920
245			_aTweek that cheese up! a production thesis on the package design of Malagos Farmhouse's artisan cheese product / _cMarianne C. Seras
300			_a97 leaves
502			_aThesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao, 2013
520	3		_aTwek that cheese up! a production thesis on the package design of Malagos Farmhouse's Artisan Cheese Products is a design production thesis that aims to create a proposed package design for the Malagos Farmhouse Artisan Cheese products through identifying and assessing the present elements of design found on their package design and on some locally produced products. This study recognized the lack of information on the basic principles of package designing among producers and package designers particularly in being able to reflect the target market, the company's identity and the product in the packaging on the package design. Using the Modernist Theory of Louise /Sullivan and the twenty guidelines in package design proposed by Timothy Samara I was able to identify and assess the elements of design found on the package designs of locally and the Malagos Farmhouse logo and see if the elements of designs used are able to meet the basic objectives of a package design, reflect the target market, the company's identity and the product in the packaging on the package design. After collecting the sample data I then proceeded in conceptualizing and choosing the elements of design I would use in creating tangible proposed package design for all thirteen artisan cheeses that Malagos Farmhouse has and assessing using Modernist theory and the guidelines given by Samara. However, the logo is left as is as requested by the company owner.
650	1	7	_aCommunication Arts _xMedia arts _923160
905			_aBACA - MEDA
942			_2lcc _cTHESIS
999			_c2828 _d2828