000			02077nam a22002053a 4500
001			UPMIN-00006053280
003			UPMIN
005			20231125163112.0
008			231125b |||||||| |||| 00| 0 eng d
040			_cUPMin
090		0	_aLG993.5 2012 _bC54 M355
100			_aMalinao, Marianne Raphaella A. _eauthor _924174
245		2	_aA case study on participatory communication : _ba leadership strategy in synergizing the Lord's Heart Student Center (PH568) in Davao City / _cMarianne Raphaella A. Malinao
300			_a53 leaves
502			_aThesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao
520	3		_aIn organizational communication, the function of communication combined with leadership is one of the most important aspects to study. While the basic role and functions of communication in information dissemination is clearly emphasized in today's organizations, the contribution of participatory communication in organizational transformation is not fully delved into by communication researchers. In this study, the researcher dug deeper into the communicative strategies used to identify the role of participatory communication in organizations and its applicability in organizational development. The communicative strategies were gauged through two viewpoints: Tan's perspective as a leader and Mrs. Sarah Fernandez's, Ms. Helen Lovino's, and Mrs. Lita Molina's as employees (subordinates). A message that calls for reformation was communicated to the employees of PH568 which helped salvage the organization from shutting down. In making the changes happen, participatory communication was used as a tool to encourage and win the involvement and commitment of the local community. The employees' perspective confirmed and complemented the leader's perception of ?effective communication?. The employees acknowledged that these strategies have been effective in strengthening PH568's communication and in synergizing the workplace.
650	1	7	_aCommunication Arts _xSpeech Communication _923165
905			_aBACA - SPCM
942			_2lcc _cTHESIS
999			_c2717 _d2717