000			01925nam a2200229 4500
001			UPMIN-00001790833
003			UPMIN
005			20230715160421.0
008			230715b |||||||| |||| 00| 0 eng d
040			_aDLC _cUPMin _dupmin
041			_aeng
090			_aLG993.5 2008 C54 _bA27
100			_aAbrio, Doyle Felix T. _eauthor _923170
245	0	0	_aFactors affecting audience share of ABS-CBN'S WOWOWEE and GMA'S EAT BULAGA in Barangay Mintal, Davao City / _cDoyle Felix T. Abrio
300			_a39 leaves
502			_aThesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao
520	3		_aNoontime shows are among the to top-rated shows in the Philippines. However, there is a disparity in the results of audience surveys from Mega manila and Davao City. Wowowee has higher ratings than eat bulaga in Davao City in contrast to what Mega Manila results show. This study aimed to see whether the factors that affect audience choice that McQuail presented in his integrated model of the process of media choice leads to the preference of one show over another. This study also liked to know whether media issues affect Davao City audiences' TV viewing habits and preferences. The results of this survey showed the factors provided by McQuail affects media choice. These factors were media availability, publicity, timing, presentation and issues. It is also found out that the media issues didn't significantly changed the audiences' TV viewing habits and preferences. It also found out that watching show from one network for a long time leads to preference to the same network. This recommends that the producers of noon time shows should provide shows that meet the needs of the viewers provided by this study. It also recommends further studies upon this matter at other places in Davao City.
650	1	7	_aCommunication Arts _xMedia arts _923160
905			_aFI
905			_aUP
942			_2lcc _cTHESIS
999			_c2620 _d2620