000			01719nam a22002293a 4500
001			UPMIN-00004750836
003			UPMIN
005			20230923173952.0
008			230923b |||||||| |||| 00| 0 eng d
040			_aupmin _cUPMin
041			_aeng
090		0	_aLG993.5 2010 C54 _bC37
100			_aCastro, Karen Kae M. _eauthor _923615
245		3	_aAn evaluative study on the news releases of Mindanao Economic Development Council from February to March 2009 / _cKaren Kae M. Castro
300			_a77 leaves
502			_aThesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao
520	3		_aIn public relations process, evaluation is presented last but it is not the final step. Rather, it is the beginning of a new public relation process. The study aims to evaluate the news releases of Mindanao Development Council (MEDCo) from February to March 2009. The researcher did a content analysis on the 47 news releases using Gunning Fog Index for the readability test and framing to identify the frame and framing mechanisms used. The results were then compared to the expectations from the 3 writers of the three major local newspapers in Davao City. The results of study show that (1) news releases of MEDCo are difficult to read and demands more attention from readers for comprehension; (2) the themes and frames are consistent with the nature and the objective of MEDCo and OCMA; (3) OCMA's generation of media support activities such as exhibits, media coverage/mobilization, quiz shows is the most satisfied objective thus making it the most effective public relations strategy.
650	1	7	_aCommunication Arts _xSpeech Communication _923165
905			_aFI
905			_aUP
942			_2lcc _cTHESIS
999			_c2423 _d2423