000 02445nam a22002297a 4500
003 UPMIN
005 20250212171502.0
008 250212b |||||||| |||| 00| 0 eng d
040 _cUPMin
090 _aLG993.5 2023
_bA7 S65
100 _aSoliva, Jayvee L.
_926846
245 _aRedefining retail experience in the next normal through sense of place and attributes evaluation in Regional shopping centers in Davao City /
_cJayvee L. Soliva; Nory Loyd N. Pernes, adviser
260 _c2023
300 _a238 leaves
502 _aThesis
_b(BS Architecture)
_cUniversity of the Philippines Mindanao,
_d2023
520 _aShopping centers have been currently challenged by the impacts of the COVID-19 pandemic and online shopping platforms, resulting in changes in shopping preferences and behavior among different demographics, low foot traffic, and high retail vacancies. To adapt to these post-pandemic challenges, redefining the retail experience by enhancing its physical attributes and the Sense of Place of both shoppers and retailers is needed. The study sought to document and describe the physical attributes of selected regional shopping centers in Davao City; to correlate the physical attributes and the Sense of Place; to correlate the Sense of Place and shopping behavior of customers; and to establish architectural guidelines that will enhance the post-pandemic retail experience. Data were gathered through photo documentation and survey questionnaires on a 5-point Likert scale distributed to 220 respondents. Moreover, Sense of Place scores correlated with the attributes using Pearson’s correlation coefficient; and Shopping Behavior using Spearman's ρ coefficient. Results showed that none of the attributes of regional shopping centers are in excellent condition. The existing attributes of the regional shopping centers had a weak correlation to place identity for the shoppers, which is crucial in building a sense of place. The main dimensions of the sense of place, specifically place satisfaction and place attachment, had a strong correlation with Ambiance, Atmosphere, Leisure Offers, Mall Management, and Parking, for both shoppers and retailers.
658 _aArchitectural Design IX: Research Project in Architecture
_cARCH191
658 _aArchitectural Design X: Architectural Design Project
_cARCH192
700 _aPernes, Nory Loyd N.
_eadviser
_910250
905 _aUP
_aFi
942 _2lcc
_cTHESIS
_n0
999 _c21101
_d21101