000			02772nam a22002297a 4500
003			UPMIN
005			20250212162241.0
008			250212b |||||||| |||| 00| 0 eng d
040			_cUPMin
090			_aLG993.5 2023 _bA7 S25
100			_aSalisali, Kent Harvey L. _926843
245			_aAnalysis on the servicescape of shopping mall in Davao City as a determinant for customer response / _cKent Harvey L. Salisali; Ryan C. Songcayauon
260			_c2023
300			_a211 leaves
502			_aThesis _b(BS Architecture) _cUniversity of the Philippines Mindanao, _d2023
520	3		_aOver the years, the industry of retail and commercial spaces has grown significantly and produced important economic benefits for a city. From a strategic standpoint, customer loyalty is considered to be an important factor in a mall’s success. It became the primary focus of marketing campaigns. Moreover, studies have shown that customer satisfaction is an important factor for customer loyalty. Hence, it is important for mall designers to consider how the mall would satisfy the customers based on their expectations. Meanwhile, the concept of servicescape was introduced to study how the physical environment contributes to a person’s behavior. This includes the investigation of tangible elements that help ensure the delivery of high-quality customer services. To help guarantee that the objectives of the shopping mall are met, it is therefore important to evaluate the quality of its servicescape. This study analyzed the effective use of servicescape across different malls in Davao City which were Gaisano Mall of Davao, Abreeza Mall, and SM Lanang Premiere. The study is both quantitative and qualitative in nature. Survey questionnaires were employed to assess the quality of the servicescape across the different areas of each mall. The respondents also ranked the three malls based on their likelihood of visiting that mall again. The results of the study provided a number of design implications that would contribute to the mall’s attractiveness. Based on the findings, servicescape has a significant relationship with customer satisfaction. The ambiance and Natural Environment were two of the highest dimensions of servicescape that contributed to the customer’s satisfaction the most. Therefore, it is important to ensure that the quality of servicescape in shopping malls exhibits a great performance to improve the overall experience of mallgoers and facilitate continuance intention.
658			_aArchitectural Design IX: Research Project in Architecture _cARCH191
658			_aArchitectural Design X: Architectural Design Project _cARCH192
700			_aSongcayaoun, Ryan C. _eadviser _926844
905			_aUP _aFi
942			_2lcc _cTHESIS _n0
999			_c21099 _d21099