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008			191120t20182018ne a o 000 0 eng d
010			_a 2021761668
020			_a9781032067414
020			_z9789001749842
035			_a(OCoLC)1128094768
037			_a9781003021674 _bTaylor & Francis
040			_aTYFRS _beng _erda _epn _cTYFRS _dTYFRS _dOCLCQ _dOCLCO _dAU@ _dOCLCF _dOCLCO _dOCLCQ _dDLC
042			_alccopycat
050	0	0	_aHF5415.1265
072		7	_aBUS _x043000 _2bisacsh
072		7	_aKJS _2bicssc
082	0	4	_a658.872 _223
090			_aHF5415.1265 _bV57 2022
100	1		_aVisser, Marjolein, _eauthor. _926700
245	1	0	_aDigital marketing fundamentals : _bfrom strategy to ROI / _cMarjolein Visser, Berend Sikkenga, Mike Berry.
250			_a2nd edition.
264		1	_aGroningen/Utrecht, The Netherlands : _bNoordhoff Uitgevers B.V., _c[2018]
264		4	_c©2022
300			_a1 online resource (640 pages) : _billustrations (chiefly color)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aJMA Acopiado (Recommending faculty) AY 2022-2023
504			_aIncludes bibliographical references and index.
520			_aDigital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, isdiscussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
545	0		_aMarjolein Visser is Managing Consultant of MarketWise and founder of TourWise. Berend Sikkenga is Head of eCommerce at LEGO. Mike Berry is a Digital Marketing consultant, trainer and Professor of Practice at Hult International Business School, USA.
588	0		_aPrint version record.
650		0	_aInternet marketing.
650		0	_aMarketing _xManagement.
658			_aMarketing Management _cM211
700	1		_aSikkenga, Berend, _eauthor. _926701
700	1		_aBerry, Mike, _d1958- _eauthor. _926702
776	0	8	_iPrint version: _aVisser, Marjolein. _tDigital marketing fundamentals. _bFirst edition. _dGroningen/Utrecht, The Netherlands : Noordhoff Uitgevers B.V., [2018] _z9789001887124 _w(OCoLC)1050271049
905			_aFo
906			_a7 _bcbc _ccopycat _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBKS _n0
999			_c21002 _d21002