000			02040nam a22002177a 4500
003			UPMIN
005			20241019155821.0
008			240926b |||||||| |||| 00| 0 eng d
040			_cUPMin
090			_aLG993.5 2020 A7 _bE93
100			_aEvangelista, Stephen Daniele G. _926350
245			_aA Probe on the urban lifestyle centers of Davao City and its users based on the utilitarian and hedonic motivations to rise customer patronage / _cStephen Daniele G. Evangelista; Minerva C. Rosel, adviser
260			_c2020
300			_a150 leaves
520	3		_aAmong different shopping center typologies, the urban lifestyle center is currently on the rise. A lot of them are being constructed since the 2000’s namely Matina Town Square, Damosa IT Park, Lanang Business, Matina IT Park, The Peak and many more. However, according to the latest statistics from the Business Bureau, commercial complexes are closing down even at aclose parameter with residential zones. In order to prevent the problem, the researcher probed the urban lifestyle centers of Davao City and its users to determine their shopper type and which attractiveness attributes should be prioritized. In order to achieve this, the researcher gathered primary data from the respondents through a survey tool and from the site through an ocular visit. In conclusion, the researcher was able to determine that the atmosphere, orientation and parking attractiveness attributes had the most influence on customers’ patronage behavior. Furthermore, the researcher was also able to identify that most of the customers of urban lifestyle centers in Davao City are ‘strivers.’ The researcher has taken the following details into consideration and used them in creating design guidelines for the proposed project.
658			_aArchitectural Design IX: Research Project in Architecture _cARCH191
658			_aArchitectural design X: Architectural Design Project _cARCH192
700			_aRosel, Minerva C. _eadviser _926351
905			_aUP _aFi
942			_2lcc _cTHESIS _n0
999			_c20861 _d20861