000			02416nam a22002177a 4500
003			UPMIN
005			20240320145446.0
008			240223b |||||||| |||| 00| 0 eng d
040			_cUPMin
090			_aLG993.5 2023 _bC54 E57
100			_aEnriquez, Rebekah Samantha E. _eauthor _925182
245			_aA critically discourse media analysis on the symbolic depiction of “strong” female characters in selected Japanese “shounen” animation shows / _cRebekah Samantha E. Enriquez; Samuelle Marionne C. Sanchez; adviser
260			_c2023
300			_a214 leaves
502			_aThesis _b(BA Communication and Media Arts) _cUniversity of the Philippines Mindanao, _d2023
520	3		_aMedia has a huge impact on the representation of groups and communities (Fürsich, 2010). In media, women are constantly underrepresented as their portrayals usually adhere to traditional gender roles, sexualization, and objectification (Behm-Morawitz & Pennell, 2013). Anime, or Japanese animation, is a form of media utilized for entertainment and to present the political and cultural agenda of Japan (Mizuno, 2007; Tengku Sabri & Ahmad, 2019). By understanding this, it is implied that anime as an entertainment medium should be analyzed. Regrettably, there is a scarcity of research in communication studies concerning the portrayal of female characters in Japanese anime. Therefore, this paper aims to analyze the depiction of female characters in anime using Feminist Critical Discourse Analysis, Theory of Symbolism, and Semiotic Analysis. The focus of the study is on "strong" female characters in selected Japanese shounen anime, which targets young male audiences. Preliminary data was gathered by watching various shows in this genre through legitimate streaming platforms. The visual and textual elements of the chosen female characters were examined for adherence to gender norms, objectification, and sexualization. While one character exhibited minimal issues in their depiction, the majority of the selected anime displayed problematic portrayals of their "strong" female characters. These findings emphasize the need for a critical analysis of how women are represented in anime, particularly in relation to gender stereotypes and objectification.
658			_aUndergraduateThesis _cCOMA200
700			_aSanchez, Samuelle Marionne C. _eadviser _925164
905			_aFi _aUP
942			_2lcc _cTHESIS _n0
999			_c20546 _d20546