| 000 | 01067cam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20230603145602.0 | ||
| 020 | _a0072415444 (alk. paper) | ||
| 020 | _a0072451769 (CD-ROM) | ||
| 040 | _aDLC | ||
| 050 | 0 | 0 |
_aHF5821 _b.B62 2002 |
| 090 |
_aHF5821 _b.B62 2002 |
||
| 100 | 1 |
_aArens, William F. _913146 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2002. |
||
| 300 |
_a1 v. (various pagings) : _bill. (some col.) ; _c29 cm. + _e1 CD-ROM (4 3/4 in.). |
||
| 440 | 4 |
_aThe McGraw-Hill/Irwin series in marketing _913147 |
|
| 500 | _aTitle on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. | ||
| 538 | _aSystem requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 740 | 0 | 2 | _aStudent CD-ROM for use with Contemporary advertising. |
| 999 |
_c16766 _d16766 |
||