000 00863cam a2200265 a 4500
001 tlc00000735
003 DLC
005 20230603145558.0
008 980608s1999 mau b 001 0 eng
010 _a 98008632
020 _a0256262535
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5821
_b.B62 1999
090 _aHF5821
_bB62 1999
082 0 0 _a659.1
_221
100 1 _aArens, William F.
_913101
245 1 0 _aContemporary advertising /
_cWilliam F. Arens.
250 _a7th ed.
260 _aBoston :
_bIrwin /McGraw-Hill,
_cc1999.
300 _a1 v. (various pagings) ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aAdvertising.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/mh023/98008632.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/mh022/98008632.html
999 _c16746
_d16746