000 | 01756cam a2200301 a 4500 | ||
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001 | 16099973 | ||
005 | 20230602104631.0 | ||
008 | 100222s2011 njua b 001 0 eng | ||
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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925 | 0 |
_aacquire _b2 shelf copies _xpolicy default _eclaim1 2011-07-21 |
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955 |
_wrd05 2010-02-25 _fxh14 2011-07-28 to BCCD |
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010 | _a 2010006664 | ||
020 | _a9780136109235 (pbk.) | ||
020 | _a0136109233 (pbk.) | ||
040 |
_aDLC _cDLC _dDLC |
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050 | 0 | 0 |
_aHF5548.32 _b.T87 2011 |
082 | 0 | 0 |
_a658.8/72 _222 |
245 | 0 | 0 |
_aIntroduction to electronic commerce / _cEfraim Turban ... [et al.]. |
250 | _a3rd ed. | ||
260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _c2011. |
||
300 |
_axlii, 495 p. : _bill. ; _c26 cm. |
||
500 | _aPrev. ed. published under author: Efraim Turban. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aOverview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects. | |
650 | 0 |
_aElectronic commerce. _99761 |
|
700 | 1 |
_aTurban, Efraim. _912765 |
|
700 | 1 |
_aTurban, Efraim. _tIntroduction to electronic commerce. _912766 |
|
999 |
_c16575 _d16575 |