| 000 | 01028cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | UPMIN-00000003502 | ||
| 005 | 20230601131023.0 | ||
| 008 | 940510s1993 uk a b 001 0 eng d | ||
| 020 | _a0750605480 | ||
| 040 |
_aNjRuF _cNjRuF _dUk _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5438.5 _b.W55 1993 |
| 090 |
_aHF5438.5 _bW55 |
||
| 100 | 1 |
_aWilmshurst, John. _912388 |
|
| 245 | 1 | 0 |
_aBelow-the-line promotion / _cJohn Wilmshurst. |
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1993. |
||
| 300 |
_aix, 399 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aMarketing series. Professional development | |
| 500 | _a"Published on behalf of the Chartered Institute of Marketing" | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aSales promotion. _92663 |
|
| 650 | 0 |
_aDirect marketing. _912389 |
|
| 710 | 1 |
_aChartered Institute of Marketing. _912390 |
|
| 830 | 0 |
_aMarketing series (London, England). _pProfessional development. _912391 |
|
| 658 | _aMaster in Management | ||
| 999 |
_c16426 _d16426 |
||