| 000 | 00885cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | UPMIN-00009013236 | ||
| 005 | 20230531145556.0 | ||
| 008 | 081017s2010 njua b 001 0 eng | ||
| 020 | _a9780136079422 (pbk. : alk. paper) | ||
| 020 | _a0136079423 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dDLC |
||
| 090 | 0 |
_aHF5415.123 _b.C58 2010 |
|
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 |
_aClow, Kenneth E. _912263 |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2010. |
||
| 300 |
_axxi, 454 p. : _bill. (chiefly col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _912264 |
|
| 650 | 0 |
_aAdvertising. _912265 |
|
| 700 | 1 |
_aBaack, Donald. _912266 |
|
| 999 |
_c16373 _d16373 |
||