000 | 00548nam a2200169 4500 | ||
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001 | tlc00006247 | ||
005 | 20230531145556.0 | ||
008 | 031121s1965 |||| ||||c|engg | ||
090 |
_aHF5415 _bH178 |
||
100 |
_aHalbert, Michael. _912251 |
||
245 | 0 | 0 |
_aThe meaning and source of marketing theory / _cMichael Halbert |
260 |
_aNew York : _bMcGraw-Hill, _cc1965. |
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300 |
_axxx, 330 p. : _b ; _c23 cm. |
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504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing theory. _912252 |
|
650 |
_aMarketing Science. _912253 |
||
999 |
_c16368 _d16368 |