000 00548nam a2200169 4500
001 tlc00006247
005 20230531145556.0
008 031121s1965 |||| ||||c|engg
090 _aHF5415
_bH178
100 _aHalbert, Michael.
_912251
245 0 0 _aThe meaning and source of marketing theory /
_cMichael Halbert
260 _aNew York :
_bMcGraw-Hill,
_cc1965.
300 _axxx, 330 p. :
_b ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing theory.
_912252
650 _aMarketing Science.
_912253
999 _c16368
_d16368