| 000 | 01093pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | UPMIN-00000006204 | ||
| 005 | 20230531145555.0 | ||
| 008 | 970912s1998 njua b 001 0 eng | ||
| 020 | _a0132690853 | ||
| 020 | _a9814035742 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.B87 1998 |
| 090 |
_aHF5415.123 _bB87 |
||
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 |
_aBurnett, John, _d1944- _912247 |
|
| 245 | 1 | 0 |
_aIntroduction to marketing communication : _ban integrated approach / _cJohn Burnett, Sandra Moriarty. |
| 246 | 1 | 4 | _aIntroduction to marketing communications |
| 246 | 3 | 0 | _aMarketing communications |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2000. |
||
| 300 |
_a1 v. (various pagings) : _bill. (some col.) ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _912248 |
|
| 650 | 0 |
_aAdvertising campaigns. _912249 |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _912250 |
|
| 658 |
_aManagement Communication and Information, _cM205 _2MM, School of Management |
||
| 905 | _aFo | ||
| 999 |
_c16367 _d16367 |
||