| 000 | 01118cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | tlc00014374 | ||
| 003 | DLC | ||
| 005 | 20230531145551.0 | ||
| 008 | 871022s1988 txua b 00110 eng | ||
| 010 | _a 87070723 | ||
| 020 | _a0256036764 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.B448 1988 |
| 090 |
_aHF5415.13 _b.B448 1988 |
||
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 | 0 |
_aBernhardt, Kenneth L., _d1944- _912189 |
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _a4th ed. | ||
| 260 | 0 |
_aPlano, Tex. : _bBusiness Publications, _c1988. |
|
| 300 |
_axiv, 767 p. : _bill. ; _c25 cm. |
||
| 500 | _aSupplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher). | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement _xCase studies. _912190 |
|
| 650 | 0 |
_aMarketing _xDecision making _xCase studies. _912191 |
|
| 700 | 1 | 0 |
_aKinnear, Thomas C., _d1943- _912192 |
| 700 | 1 | 0 |
_aJames, Stuart W. _912193 |
| 999 |
_c16343 _d16343 |
||