The First integrated marketing communications effectiveness awards 2005 :  winning case studies / 
edited by Jerry G. Kliatchko. 
 - Manila :  Cacho Pub. House,  c2006. 
 - x, 145 p. :  ill. 
<br/><br/><label>ISBN: </label>978-971-19-0225-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Case studies.<br/>Marketing--Case studies.