Marketing classics :  a selection of influential articles / 
[compiled by] Ben M. Enis, Keith K. Cox. 
 - 6th ed. 
 - [Boston] :  Allyn and Bacon,  c1988. 
 - xii, 544 p. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0205113796 (pbk.) 0205116450 (International ed. : pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29748 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8