Dickinson, John R.
The bibliography of marketing research methods /
John R. Dickinson.
- Lexington, Mass. : Lexington Books, c1986.
- xxxi, 788 p. ; 24 cm.
Includes indexes.
0669123730 (alk. paper)
Marketing research--Bibliography.
Z7164.M18 HF5415.2 / D52 1986