TY - BOOK AU - Simon,Ray TI - Mischief marketing: how the rich, famous & successful really got their careers and businesses going (and how you can, too!) SN - 0809225905 (pbk.) AV - HF5415 .S4968 2000 U1 - 658.8 21 PY - 2000/// CY - Lincolnwood, Ill. PB - Contemporary Books KW - Marketing N1 - Includes bibliographical references and index ER -