Simon, Ray. Mischief marketing : how the rich, famous & successful really got their careers and businesses going (and how you can, too!) / Ray Simon. - Lincolnwood, Ill. : Contemporary Books, c2000. - x, 211 p. : ill. ; 23 cm. Includes bibliographical references and index. ISBN: 0809225905 (pbk.) Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .S4968 2000 Dewey Class. No.: 658.8