Buy this book :  studies in advertising and consumption / 
edited by Mica Nava ... [et al.]. 
 - London ;  New York :  Routledge,  1997. 
 - xii, 355 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0415141311 041514132X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects.<br/>Consumer behavior.<br/>Consumption (Economics)--Social aspects.
<br/><br/><label>LC Class. No.: </label>HF5821  / .B89 1997 
<br/><br/><label>Dewey Class. No.: </label>659.1.042