Applications in basic marketing. 

 - Homewood, IL :  Irwin,  c1990- 
 - v. :  ill. ;  26 cm. 
 - Annual 
 - 1990- 
<br/><br/> Editors: 1990-     E. Jerome McCarthy and William D. Perreault, Jr. 
<br/><br/>Includes bibliographical references. 
<br/><br/> "Clippings from the popular business press." 
<br/><br/>Companion vol. to: McCarthy, E. Jerome (Edmund Jerome).  Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome).  Essentials of marketing. 
<br/><br/><label>ISBN: </label>0072557982 
<br/><br/><label>ISSN: </label>1099-5579 
 = Applications in basic marketing 
 = Appl. basic mark. 
<br/><br/><label>LCCN: </label>sn 92028178  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Periodicals.<br/>Marketing--Management--Periodicals.
<br/><br/><label>LC Class. No.: </label>HF5410  / .A66 
<br/><br/><label>Dewey Class. No.: </label>658.8/005