Bartlett, Christopher A., 1943- Transnational management : text, cases, and readings in cross-border management / Christopher A. Bartlett, Sumantra Ghoshal, Julian Birkinshaw. - 4th ed. - Boston : McGraw-Hill, c2004. - xiii, 850 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 0072482761 (alk. paper) Subjects--Topical Terms: International business enterprises--Management. LC Class. No.: HD62.4 / .B365 2004