Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 8th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c1999. 
 - 1 v. (various pagings) :  col. ill. ;  29 cm. +  1 computer laser optical disc (4 3/4 in.) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>System requirements for accompanying computer disc: Windows 95. 
<br/><br/><label>ISBN: </label>0139570020 
<br/><br/><label>LCCN: </label>98003761  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8