TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy, E.Jerome.
TI  - Applications in basic marketing: : clippings from the popular business press 
SN  - 0256270554
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Marketing management
ER  -