Perreault, William D. <br/><br/>
Applications in basic marketing:   clippings from the popular business press / 
William D. Perreault and E. Jerome McCarthy 
 - 1997-1998 ed. 
 - Boston :  McGraw-Hill ,  c1998. 
 - 227 p. :  ill ;  25 cm. 
<br/><br/><label>ISBN: </label>0256270554 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing management.