Levitt, Theodore. <br/><br/>
Levitt on marketing / 
Theodore Levitt 
 - Boston :  Harvard Business School Press,   c1991. 
 - vi, 110 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0875842844 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing management.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Marketing Management --M211,