Chapman, David. <br/><br/>
New public sector marketing / 
David Chapman & Theo Cowdell 
 - London :  Financial Times & Pitman ,  c1998 
 - 390 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0273623478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Master in Management