TY  - BOOK
AU  - Hart,Norman
TI  - Effective industrial marketing: business-to-business marketing of goods and services 
SN  - 0749411449
PY  - 1994///
CY  - London
PB  - Kogan Page 
KW  - Industrial marketing
KW  - Master in Management
N1  - Includes inbdex
ER  -