Effective industrial marketing :  business-to-business marketing of goods and services / 
edited by Norman Hart 
 - London :  Kogan Page   c1994 
 - 306 p. :  ill. 23;   cm. 
<br/><br/>Includes inbdex. 
<br/><br/><label>ISBN: </label>0749411449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Master in Management