Hague, Paul N. <br/><br/>
The power of industrial brands :  an effective route to competitive advantage / 
Paul Hague and Peter Jackson. 
 - London ;  New York :  McGraw-Hill,  c1994. 
 - xiii, 178 p. :  ill. ;  23 cm. 
 - McGraw-Hill marketing for professionals series .
 - McGraw-Hill marketing for professionals. .
<br/><br/>Includes bibliographical references (p. [173]-174) and index. 
<br/><br/><label>ISBN: </label>007707839X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management.<br/>Brand name products--Marketing.<br/>Product management.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Master in Management
<br/><br/><label>LC Class. No.: </label>HF5415.1263  / .H33 1994