Mudie, Peter. <br/><br/>
The management and marketing of services / 
Peter Mudie and Angela Cottam. 
 - Oxford ;  Boston :  Butterworth Heinemann,  1993. 
 - xi, 269 p. :  ill. ;  25 cm. 
 - B H contemporary business series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750607890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Management.<br/>Service industries--Marketing.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Marketing Management --M211, 
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .M83 1993 
<br/><br/><label>Dewey Class. No.: </label>658