TY  - BOOK
AU  - Rapp,Stan
AU  - Collins,Thomas L.
TI  - The new maximarketing
SN  - 007052033X (alk. paper)
AV  - HF5415 .R3255 1996
U1  - 658.8 20
PY  - 1996///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Advertising
KW  - Sales promotion
N1  - Includes bibliographical references (p. 313-319) and index
ER  -